Everything Gradify does for EdTech growth — in detail.

Most admissions problems aren't marketing problems first — they're funnel and positioning problems. Gradify's EdTech consulting starts with an admissions funnel audit: where prospects drop off between first click and enrolled student, and why. From there we assess program-market fit — whether your online degree, diploma, or certification is positioned for the learner actually searching for it, not a generic education audience.

We also work directly on the operational side: counselling desk scripts, objection handling, SLA design for follow-up speed, and — where relevant — support onboarding university and accreditation partners. Every recommendation is reviewed against UGC/AICTE-style compliance requirements before it ships, since messaging that oversells accreditation or outcomes creates risk, not growth.

Education isn't bought on impulse — a prospective student or a BPO partner might see five to ten touchpoints before converting. We run Google Search and Performance Max, Meta and Instagram campaigns, programmatic display and retargeting, and YouTube, sequenced around that reality instead of optimizing for a single last-click.

Every campaign is measured against cost-per-qualified-lead and cost-per-admission, not clicks or reach. That means creative testing runs continuously, landing pages are matched to ad intent rather than reused generically, and budget shifts toward whatever's actually producing enrolled students or onboarded partners — including B2B campaigns like partner-acquisition ads for a channel program.

A lead that sits unqualified in a spreadsheet isn't a lead — it's a cost. Gradify's lead generation runs across organic, paid, referral, and calling channels, but the differentiator is what happens after capture: a lead scoring and qualification framework, automated CRM routing, and nurture sequences over email and WhatsApp built for education's longer decision window.

For counselling teams, we also design or refine the desk process itself — scripts, response-time SLAs, and objection handling — so a qualified lead doesn't go cold waiting for a callback. Every lead is tracked through to admission, not just to 'contacted,' so you can see which channel is actually producing enrolled students.

A slow, unindexed, poorly structured website quietly taxes every other growth effort — paid traffic lands on it and bounces, organic search never finds it. Gradify's development team builds SEO-friendly, conversion-focused websites with semantic markup, schema, and clean information architecture from the first commit, not bolted on after launch.

Beyond marketing sites, we build admissions and application portals, internal counsellor dashboards, and fast-shipping landing page systems for individual campaigns — so a new paid campaign doesn't have to wait weeks for a page to be built. Ongoing technical SEO and analytics setup (GA4, conversion pixels, CRM webhooks) are part of every build, not a separate line item.

Gradify Enterprise is our B2B channel-partner arm, built specifically for BPO and call center businesses. We open a genuine, ongoing EdTech admissions calling process to partners — not a batch of resold or recycled leads — with flexible payout structures matched to your team's output and no cap on what you can earn.

Partners get dialer and data support, calling scripts built for education admissions specifically, and a dedicated point of contact for onboarding and ongoing performance. As your team's output scales, so does the volume we route to you — this is designed as a long-term calling vertical, not a short trial batch.

Not every lead that fills a form is worth a phone call. Gradify's AI qualification layer scores incoming leads the moment they arrive — using intent signals, program fit, and behavioral data — before they're routed anywhere, so counselling desks and calling teams spend time on prospects actually likely to convert.

It sits upstream of everything else: a lead scored low can be filtered, re-nurtured, or deprioritized instead of consuming the same calling slot as a high-intent prospect. For Gradify Enterprise BPO partners and CPs buying leads through our lead marketplace, this means the leads reaching your team are pre-filtered, not just pre-purchased.

This is currently in early access — we're onboarding a limited number of partners and clients to pilot it against real calling data before a full rollout.